Personal training, coaching & guiding with Dai Richards


Dai Richards

World Quadrathlon Champion (Veteran ) 2000


Beaches, coastal paths, mountain roads, woodland tracks, rivers & lakes we've got the lot in Wales, some of the best training facilities in the whole of the UK can be found here. When the British Triathlon Federation moved a high performance centre into Swansea, coach Chris Jones was amazed at the facilities available. It's no secret to those of us who've been living in south Wales all our lives, the area is awesome ! 

Triathlon is a fantastic sport, in fact it's more than a sport, it's a lifestyle, but if you are a triathlete you know that already. Because you are training three different sets of muscles you can work for three times as long. Your body becomes a temple and more often than not, that's the way it stays. Triathlon will improve your quality of life - GUARANTEED !

I've been competing and training for triathlon for the last 30+ years and coaching triathletes for the past 20+ years. I have had the privilege of coaching several athletes from beginners to international honours. I just love the sport, from the moment I first heard of it I had to 'do a triathlon' 

So, whatever your triathlon needs, if you just need a triathlon or duathlon guide while you are holidaying in Wales, someone to take you to the best swimming, cycling and running locations or you need a year round personal trainer / coach then you've come to the right place. I can help ! 

Please see below the services I offer and my contact details:



Triathlon & Duathlon Services

  • One to one coaching, delivering quality training programmes & support.

  • Guided swims, cycles & runs over fantastic routes at your pace.

  • Route selection - measured routes from your home, work or other location. 

  • Poolside coaching & stroke analysis

  • Coaching and support by email and telephone


Qualified Instruction with experience

  • Level 2 Triathlon Coach

  •  Welsh International Triathlon & Duathlon, 

  • Welsh Champion Triathlon & Duathlon

  • European & World Quadrathlon Champion (swim, kayak, cycle & run)

  • Former Triathlon Academy Manager

For more information or to discuss your individual needs my contact info is below...............     




Tel 0797 457 4167






I contacted Dai at the start of the year. I had a long standing ambition to complete an Ironman, and was contemplating Ironman Wales no less. Having only owned a road bike for a month, having never ran more than around 10miles and having only ever swam for fitness, I thought he would say I was mad! However the reply I received back couldn't have been more positive!
The following 8 months were an amazing journey. Training was set and structured around my work and lifestyle, always with huge support from Dai, always at the end of the phone or an email. Whenever any doubts or questions set in, he was always there to reassure and push me on. There were so many firsts... First 1hr, 2hr, 3hr training sessions etc, first swim/bike/run continuous sessions, first triathlon entered and completed (Dai even entered this with me!), first open water swim, the list goes on.
The training days completed with Dai were in amazing settings around the Beacons, and are sessions which stand out and will stay with me for a long time. The most amazing mountain roads, stunning scenery, tough challenging climbs, and hardly seeing another soul for hours on end...
The end result was me completing Ironman Wales over an hour quicker than even my absolute best scenario, and enjoying every second of my first Ironman experience. It was the perfect end to a year that will stay with me forever, and I'm confident that I would never have achieved what I did without the help, support and guidance from Dai.
I can't wait to start my next phase of training and to see what next year brings :) 






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to Heather Pierce on completing the 2015 Slateman in 3:49:08




to the following coached athletes on their 2018 Ironman distance finishes

Anthony Williams - Ironman Wales

Simon Rex - Nottingham Outlaw & Amsterdam

Phil Whitney - Ironman UK (Bolton)



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